Virgin Media is launching a new campaign today, starring Usain Bolt as an animated superhero, to promote its super broadband speeds and super entertainment offering.
The multi-million pound ‘Switch to Super’ campaign, created by BBH London, will run for eight weeks across TV, video-on-demand, press, radio, online and social, starting with a prime time TV ad this evening just before ITV’s Britain’s Got Talent.
The TV ad features Richard E Grant as an expert English tailor and centres around Bolt’s sartorial journey to finding the perfect superhero suit.
“Speed is the super power at the core of Virgin Media,” says Jeff Dodds, managing director of consumer and mobile at Virgin Media.
“It’s the kryptonite to our competitors and what makes our services stand out. Our new campaign, with Usain Bolt front and centre, brings to life our super speeds, super entertainment and super value for our customers.”
Carluccio’s set to shut down over 30 restaurants
Italian food chain Carluccio’s is expected to close 34 restaurants as part of a restructuring plan.
Some 91% of the restaurant’s creditors voted in favour of a company voluntary agreement (CVA) on Thursday, putting around 500 jobs at risk.
Chief executive Mark Jones says the vote was “vital” to protect the core business and Carluccio’s brand.
Dubai-based Landmark Group, which owns Carluccio’s, has promised to finance a multi-million pound refurbishment programme for the 69 restaurants that are not affected by the CVA.