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Maltesers on why marketing must be embedded from the start for innovation to succeed
Maltesers always thinks about marketing “right from the start” of any innovation project to avoid unnecessary product extensions and “innovation for innovation’s sake”, according to brand director Rebecca Shepheard-Walwyn.
Tesco ‘absolutely concerned’ about the impact of GDPR on Clubcard
The biggest shake-up to data laws is finally under way after the General Data Protection Regulation (GDPR) came into force on Friday (25 May). And the UK’s largest supermarket is worried about the impact it will have on how it uses Clubcard data.
Nissan’s top marketer on why specialist agencies for digital or data are ‘nonsense’
The future of the big five holding companies is in question unless they stop operating as separate businesses with specialist units for digital and data, according to Nissan’s global head of marketing, communications and brand strategy, Roel de Vries.
Virgin Media, Carluccio’s, Barclaycard: Everything that matters this morning
Virgin Media is launching a new campaign today, starring Usain Bolt as an animated superhero, to promote its super broadband speeds and super entertainment offering.